PJ's Coffee announced the next phase of its franchise growth on Wednesday, which entails a reinforced presence in the ripe development states of Alabama, Florida, Georgia and Mississippi.
Currently, the quick-service restaurant brand with a comforting coffeehouse experience that’s just as memorable as the beverages themselves has established locations in Mississippi (10), Alabama (2) and Georgia (2). When assessing the active and future development pipeline, PJ’s Coffee already has commitments from franchisees to introduce a total of 28 additional coffeehouses across the four states in the next two-to-three years.
One of the more prominent factors driving interest in PJ’s Coffee’s franchise opportunity is the heightened attraction to the quick-service industry, specifically the coffee category. Its strength, stability and resilience has been on full display over the past 12 months, and PJ’s Coffee is in prime position to maintain its growth momentum as the economy and entrepreneurial interest picks up.
“We are just scratching the surface regarding development within these states and therefore, there is a great opportunity to continue our expansion into this region,” says Ryan Stansbury, vice president of franchise development for PJ’s Coffee. “Expansion into these four states will not only improve market share and brand awareness but also contribute to the success of each franchised location through improved supply chain and cooperative marketing strategies.”
This announcement comes on the heels of the International Franchise Association’s (IFA) annual franchising economic outlook, which takes a quantitative look at the health and sustainability of the franchise industry.
The 2021 report echoes Stansbury’s thoughts and aligns with PJ’s Coffee’s immediate expansion efforts. The IFA reports two of the top six states expected to sustain the highest franchise business growth this year are Florida (No. 2) and Georgia (No. 6).
Additionally, the report estimates franchise businesses will create nearly 800,000 jobs in 2021, bringing the industry total to 8.3 million employed. This includes the 12 to 15 news jobs each PJ’s Coffee restaurant accounts for.
Looking ahead over the next three years, PJ’s Coffee estimates it will add 60-75 new jobs in Alabama, 108-135 in Florida, 48-60 in Georgia and 120-150 in Mississippi.
A prospective franchisee can expect a total investment range between $190,775 – $391,000 for non-traditional franchise units and $200,775 – $582,000 for traditional units. The operating model and menu are adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru, ranging from a few hundred square feet up to 1800 square feet. PJ’s Coffee offers a proven franchise structure with strategic corporate support.