Playa Bowls, the nation’s leading superfruit bowl shop specializing in bowls such as acai, pitaya, mango, green and coconut bowls, smoothies, juices, cold brew and more, announced the strategic appointment of Nicolle DuBose as Chief Marketing Officer (CMO). As CMO, DuBose will be responsible for overseeing all aspects of Playa Bowls’ marketing efforts, including brand strategy, digital marketing, social media, and customer engagement initiatives.
“DuBose has an impressive record in marketing in the franchise and restaurant industry and is a critical addition to our executive leadership team as we look to drive the brand to new heights,” says Dan Harmon, CEO of Playa Bowls. “Throughout her career, DuBose has proven to be an innovative thinker and we know she will be instrumental in elevating Playa Bowls’ presence as we look to connect with even more guests who are looking for nutritious food options. We’re delighted to add her to the Playa Bowls team.”
With more than 20 years of marketing experience in the food and beverage industry, DuBose’s strategic thinking, creativity, and results-driven approach has made her a respected figure in the field. She is well-known for her ability to develop and execute marketing strategies that resonate with consumers and drive business growth. Most recently, DuBose was the Vice President and Head of Marketing for Schlotzsky’s at Focus Brands. Prior to that role, DuBose led marketing efforts for additional brands under the Focus umbrella including Carvel, Cinnabon, and Moe’s Southwest Grill. DuBose succeeds Playa Bowls’ Co-Founder Abby Taylor, who will remain engaged in the business as Chief Branding Officer and continue to play a critical role in Playa Bowls’ marketing efforts.
“I am honored to join Playa Bowls as Chief Marketing Officer,” says Nicolle DuBose. “I have long admired the brand’s commitment to promoting healthy and active lifestyles while delivering flavorful superfruit bowls, smoothies and more. I look forward to working with the talented team at Playa Bowls to further strengthen the brand’s position in the market and create memorable experiences for our customers.”
Since its inception in 2014, Playa Bowls has emerged as a leader in the national superfruit bowl shop segment. Today, the brand has over 200 shops systemwide, operating in 22 states.