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PlumReward was nominated in the "best new technology" category.
PlumReward has developed a device and reporting system that enables service-oriented businesses such as restaurants, car washes, and video stores to send timely coupons and promotions as text messages to their customers on cell phones. Businesses can then track customer visits and coupon redemptions at their stores via Web reports.
While mobile couponing has become an increasingly popular marketing tool, PlumReward has designed a system that enhances marketing while fostering customer loyalty.
while other mobile couponing companies require customers to install software to their phones, PlumReward does not. It also operates with any phone that can receive text messages.
"We offer less start-up friction," Jonathan Goodyear, president of PlumReward, LLC says.
Current clients include: Jersey Mike's Subs, Buffalo Wild Wings, Arby's, Hollywood Tans, Planet Smoothie, Quiznos Subs and Pizza Hut.
Best new product winners will be announced on September 6 at 3:00 p.m. in the New Product Gallery, booth 1269. PlumReward will be exhibiting at booth 1470.