Pocono Produce Co., one of the nation’s leading independent food distribution companies, unveiled a new brand identity to more accurately market its capabilities and product offerings to the foodservice and retail industries.
The rebranding, which includes a new look, increased services, and name change to Pocono ProFoods, connects more than 70 years of history to the company’s vision for the future.
Founded in 1940 by Edward K. Driebe, Pocono Produce Company outgrew its name a long time ago as it added product categories ranging from grocery items to fresh meats and seafood.
As early as the 1950s, it was one of the pioneering companies that embraced selling frozen food as it grew inpopularity and never stopped adding categories since then.
“Although produce remains a very important aspect of our business, Pocono ProFoods just better describes who we are, what we do, and where we are going,” says Terrence Snyder, president of Pocono ProFoods.
“We still remain an independent family-owned business, which is now operated by the second and third generations,” he adds. “Our family and our associates are dedicated to providing our customers with exceptional products and services with the integrity and honesty that has always been our foundation.
“It seems simple now, but we struggled for many years explaining to prospective customers that we do much more than produce,” he concludes. “We are in a unique position since we are rebranding to create an identity that matches what we deliver versus other companies that strive to live up to their name.”
Pocono ProFoods delivers products and fresh ideas to independent and multi-location restaurants, schools, institutions, and universities throughout 12 states in the Northeast and Mid-Atlantic.