Pokeatery, the rapidly growing build-your-own poké concept based in California’s Bay Area, is making a leap to the East Coast. The fast casual has announced they will be bringing its authentic Hawaiian style poké to Charlotte, North Carolina in the next year. The franchisee is actively looking at several different parts of the city to identify the best location to open doors.
“We are beyond excited that Pokeatery has chosen Charlotte to be the site of its first East Coast location,” says the North Carolina franchisee. “With flavors all the way from Hawaii, Pokeatery’s build-your-own poké boxes and refreshing Dole Whip are trendy and innovative offerings, which we believe will succeed in a trendy and innovative city like Charlotte.”
Pokeatery was founded in 2015 by husband and wife duo, Derek and Joann Chung, and quickly gained notoriety for offering fresh, responsibly-sourced ingredients complemented by authentic Hawaiian flavors. The core menu features completely customizable poké boxes packed with a base, sashimi-grade proteins, and unlimited mix-ins, sauces, and toppings. Additional standouts include the Millennial favorite pokecado toast (whole wheat toast loaded with avocado, fresh poké, and a variety of topping options) and Dole Whip floats (pineapple soft serve in pineapple juice).
Pokeatery is partnered with Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and Qdoba Mexican Grill, as their exclusive franchise development partner. Pokeatery is currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.