Pollo Campero, known for the iconic flavor of its chicken meals, has announced Sam Wong as the brand’s new Director of Franchising, marking the launch of a dynamic new franchising initiative in the United States.
“Sam is joining our leadership team at an incredibly important moment for Pollo Campero and I am beyond confident that as Director of Franchising, he will successfully deliver our growth strategy through aggressive franchise expansion,” said Pollo Campero managing director and COO, Luis Javier Rodas. “We are ready to shift our growth business model into high gear over the next five years, with the goal of achieving more than 200 restaurants systemwide across major U.S. metro markets. Needless to say, this is a very exciting time to be part of the Pollo Campero family.”
With industry leading system performance of $2.16 million average unit volume for freestanding franchise locations and 31 consecutive quarters of same store sales growth, Pollo Campero is focused on expanding in both existing markets and new priority growth regions including Florida, Georgia, Tennessee, North and South Carolina.
“Everything about our business model, from our industry-leading performance to our proprietary restaurant operation system designed for maximum efficiency and cost optimization throughout the day, sets us apart in the [quick-service restaurant] chicken category,” said Wong, who brings years of experience growing brands through franchising such as Dairy Queen, Popeyes Louisiana Kitchen, and most recently, Sonic Drive-In, to his new role.
“The ingredients for Pollo Campero’s astonishing success include incredibly flavorful food, a best-in-class support system with real estate, construction, training and marketing support for franchisees, and most of all, the family culture, all built on the passion of its generations of raving fans. It’s the reason why Pollo Campero is having an excellent year despite the challenges of the pandemic. These kinds of superior results are why we know now is the perfect time to bring this incredible franchise opportunity to passionate entrepreneurs across the United States,” said Wong.
Prospective franchise owners looking to become a part of the Pollo Campero family should possess financial, operational and development capabilities, as well as leadership skills and a passion and commitment to the Campero family. Ideal candidates have multi-unit operational restaurant experience, as well as the capital to invest in area development agreements for at least three Pollo Campero locations.
