The heat is on at Pollo Tropical as the brand has signed on to become an official partner of the Miami Heat in an agreement that includes a three-year partnership with in-game, in-market and community service events.

“Pollo Tropical is proud to partner with the Miami HEAT in our shared love for the city of Miami. We are Miami, so it’s a natural fit for us to join forces with an organization that embodies the spirit of this city, just as we do through our authentic flavors and quality food. We’re fans of the Heat just like our guests are and we can’t wait to bring everyone in South Florida many exciting events to cheer about for years to come,” says Richard Stockinger, President and Chief Executive Officer of Fiesta Restaurant Group, parent company of Pollo Tropical.

Pollo Tropical and the Miami Heat share a common bond: both were founded in Miami 32 years ago and have loyal fans in the community. Now, Heat fans will have the opportunity to engage with Pollo Tropical in and out of the arena. The partnership includes in-game promotions during every home game, special offers for Pollo Tropical loyalty members and Miami Heat fans, and activities related to many of the charitable initiatives for which both organizations are known.

“Just like the Miami Heat, Pollo Tropical was founded in 1988 and has become an unforgettable staple for a generation of South Floridians,” says Glen Oskin, Vice President of Corporate Sales for the Miami Heat. “We’re thrilled to team up and enhance the fan experience in-arena as well as provide South Floridians with memorable activations that will have a positive impact on our community.”

Not wasting any time, the partnership kicked off with a celebration last week, as the Miami Heat treated Pollo Tropical guests in Doral to a surprise lunch as part of the Miami Heat’s Random Acts of Kindness week. During the event, guests were served by Miami Heat mascot Burnie, the HEA Heat T Hoop Troop and the Miami HEAT dancers.

Marketing & Promotions, News, Pollo Tropical