Industry News | September 28, 2016

Pollo Tropical Suspends Development in Texas

Fiesta Restaurant Group, Inc., parent company of the Pollo Tropical and Taco Cabana fast-casual restaurant brands, announced that its board of directors appointed Danny Meisenheimer interim CEO and president of the company. Tim Taft is retiring as CEO and president, and resigning as a director effective September 30.

As previously announced, a committee of independent directors of the board has already commenced a search for a permanent successor to Taft. This committee is being chaired by Stacey Rauch and includes Barry Alperin and Steve Elker. The committee has retained the services of an executive search firm, Heidrick & Struggles, and will consider both internal and external candidates for the permanent CEO role. This committee, in conjunction with the same executive search firm, will also commence a search for an experienced restaurant executive to serve as a non-executive director to fill Taft’s board seat.

Meisenheimer has been chief operating officer and vice president of Pollo Tropical since 2013. Meisenheimer previously served as chief brand officer of Pollo Tropical in 2012. Before joining Pollo Tropical, Meisenheimer was chief operating officer at Souper Salad, Inc. from 2010 to 2012 and chief brand officer at Souper Salad, Inc. from 2008 to 2010. Before that, Meisenheimer was vice president, brand management at Pizza Inn, Inc. from 2005 to 2008.

While the company is continuing to review its strategic plan, the company decided to suspend additional development of Pollo Tropical restaurants in Texas and to review its strategy for development in the state while it continues to build brand awareness, affinity, and off premise consumption through several initiatives currently in process. The company will continue developing and opening Pollo Tropical restaurants across Florida and in Atlanta, and in 2017 expects to open 14 to 17 new Pollo Tropical restaurants primarily in Florida and 8 to 10 Taco Cabana restaurants in Texas.

Additionally, taking into account the current challenging market conditions, the Board has reevaluated the previously announced separation of Taco Cabana and concluded that continued brand ownership is in shareholders’ best interest. Accordingly, the company will suspend its search for a Taco Cabana brand CEO. Separately, Todd Coerver, chief operating officer and vice president of Taco Cabana, has resigned from the company, effective October 20. The company also announced that it has appointed Mark Phillips as interim chief operating officer for Taco Cabana. Phillips has been with Taco Cabana for over 20 years, and has served in various leadership positions including as vice president operations since 2012.

Danny Meisenheimer, Fiesta Interim CEO says, “I am honored to lead Fiesta and intend to work closely with the board to advance the company’s strategic initiatives. I have the utmost confidence in our management team and its ability to execute on our business plan, including continued Pollo Tropical restaurant development in Florida and Atlanta and continued Taco Cabana restaurant development in Texas. Enhancing operations and generating additional awareness of the Pollo Tropical brand among consumers remain top priorities.”

Jack A. Smith, Fiesta chairman of the board, adds, “Considering the persistent challenging market conditions impacting the restaurant industry as a whole, and constructive feedback from investors, we have decided it is in the best interests of all shareholders to maintain ownership of the Taco Cabana brand. Our entire focus remains on taking proactive steps to maximize long-term shareholder value, and our priority in this process involves identifying a seasoned industry professional to serve as Fiesta’s permanent CEO. The board has full confidence in Danny’s ability to lead the company during this interim period.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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