Popeyes, a chicken brand born in Louisiana, considers the city of New Orleans home. During these times of uncertainty and crisis, the Popeyes brand is on a mission to help support families in its hometown community. Beginning today, the brand is launching a “NOLA STRONG MEAL,” an offer with all proceeds going to one of the most affected areas in the United States from COVID-19 where they will provide over 1,000,000 meals to families in need.
The “NOLA STRONG MEAL” comes with 12 pieces of Popeyes fried chicken, two classic sides, 6 biscuits, a Popeyes brand “NOLA STRONG” t-shirt and hat as part of the purchase. The new offering is available through the Popeyes app nationwide for a limited time while supplies last at a starting price of $28. Fans can also purchase the “NOLA STRONG” swag items, such as t-shirts and hats, at (www.nola-strong.com). For every “NOLA STRONG MEAL” and any apparel purchased, 100 percent of the proceeds will go to Second Harvest Food Bank, the largest anti-hunger network in Louisiana, to feed over 1,000,000 meals to families in need. Further, in support of its hometown, the Popeyes brand will make a donation to Feed the Front Line NOLA to support their mission to feed the New Orleans community and New Orleans Popeyes restaurants will also make weekly Sunday meal donations to the organization.
In order to launch this program, the Popeyes brand is releasing a film highlighting the resilient spirit and solidarity that makes the “Big Easy” so unique. Narrated by New Orleans native actor Wendell Pierce, the film is an anthem to the values of the city and its people. “Our greatest role to play in difficult times like these is to support those in need in our communities, which is why I am excited to be a part of this NOLA STRONG movement,” says Pierce about supporting his home city.
“At Popeyes we are proud of our New Orleans heritage, and we are dedicated to supporting those in our community who need help during these difficult times. We heard from guests that they are eager to help, so we are excited to create a program that makes it easy for them to do so alongside us,” says Bruno Cardinali, Head of Marketing North America at Popeyes Louisiana Kitchen. “We are so appreciative of the amazing work that these local organizations have already done, and we will continue to support the NOLA Strong movement. Although we can’t physically be together, the spirit of New Orleans unites us all.”
From contactless pick-up, drive thru & delivery experiences to increased cleaning procedures, the Popeyes Louisiana Kitchen brand is working hard to provide guests with food safely and quickly. The brand has also partnered with No Kid Hungry to help feed the children of America during these trying times and beyond. Guests can simply add a $1 donation to their contactless delivery order when checking out on the Popeyes app, and the brand will match the donation 100 percent.
