Industry News | July 6, 2016

Popeyes to Host Facebook Live Event for Fried Chicken Day

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Popeyes announced it will host its first-ever Facebook live event featuring a Drive-Thru Bash. The event will be held today, July 6, in honor of National Fried Chicken Day. Celebrating more than four decades of bringing Louisiana-style fried chicken to guests, Popeyes invites fans all over the country to join the Facebook Live Drive-Thru Bash.

Beginning today at 11:30 EST and at 2:30 EST, Popeyes Live Drive-Thru Bash will feature an improv actor and musician interacting with fans online in real time. Some viewers will even get to try Popeyes newest limited time offer, $5 Boneless Wing Bash, brought right to their doorstep, creating a drive-thru experience at home.

“All the things you love about our authentic Louisiana-style bone in chicken are now available in our new boneless wing, and National Fried Chicken Day is the perfect opportunity to celebrate,” says Hector A. Muñoz, chief marketing officer, U.S., for Popeyes. “For this special day only, we are bringing our new $5 Boneless Wing Bash directly to a few of our loyal guests with our Facebook Live Drive-Thru Bash.”

The Drive-Thru Bash will reach Popeyes fans across the country during their lunch time with live entertainment as Popeyes breaks new ground to reach out to guests with its first Facebook Live event. Popeyes anticipates a reach of approximately 3.7 million people, leveraging social media influencers and paid media for this campaign.

Guests can join at https://www.facebook.com/PopeyesLouisianaKitchen/.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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