Popeyes Louisiana Kitchen today announced a new agreement to open Popeyes restaurants in Spain with the aim of becoming the market leader.
“We have an ambitious long-term goal for RBI of reaching 40,000 restaurants over the next 8 to 10 years. Today, we’re excited to share big news from Europe where we have announced ambitious plans for one of our iconic brands—Popeyes—in Spain,” says Josh Kobza, chief operating officer of Restaurant Brands International Inc., parent company of Popeyes. “We believe we have the best tasting chicken, biscuits and side items and that Popeyes can become Spain’s number one choice for chicken as we develop beautiful new restaurants with our long-time master franchisee, Gregorio Jimenez.”
“We believe that our guests in Spain will ‘love that chicken from Popeyes’,” says Gregorio Jimenez, CEO of Restaurant Brands Iberia, referring to the brand’s tag line that Popeyes fans frequently use on social media to describe their passion and love for the food. “We are proud to bring this famous brand to Spain soon and want to become the No. 1 choice for chicken in the country.”
The Popeyes system operates over 3,100 locations in more than 25 countries worldwide, including the United States and Canada.