Industry News | May 6, 2002

Popeyes Introduces Its Newest Dish— "Cajun King Shrimp"

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ATLANTA, GA—May 6, 2002—Popeyes® Chicken & Biscuits, a division of AFC Enterprises, Inc. (NASDAQ:AFCE), is now offering customers a new choice—bigger shrimp.

Beginning in May, consumers in New Orleans; Washington D.C.; Dallas; Lafayette, LA; Beaumont, TX; Lake Charles, LA; Augusta, GA; Alexandria, LA; and Biloxi, MS can purchase Popeyes' Cajun King Shrimp in a variety of meal combinations such as a platter, a basket combo or a shrimp and chicken combo. The platter includes eight shrimp, dipping sauce, two Popeyes side items and a buttermilk biscuit; the basket combo includes six shrimp, dipping sauce, Cajun fries, a buttermilk biscuit and a drink; and the shrimp and chicken combo includes three shrimp, dipping sauce, two pieces of chicken or two chicken strips, Cajun fries, a buttermilk biscuit and a drink.

"Cajun King Shrimp offers our flavor-seeking customers more of what they love...Popeyes shrimp," said Joe Scafido, Chief Menu and Marketing Officer for Popeyes Chicken & Biscuits. ".Popeyes was able to take advantage of recent market conditions that allowed our purchasing co-op to source bigger shrimp at an affordable price."


I have seen your commercial for shrimp, being touted as "butterfly shrimp." It doesn't look like butterfly shrimp to me but rather small snrimp with lots of batter.

Well, shrimp with a cornmeal breading, and shrimp that are, to be generous, medium sized, is as far from my idea of Cajun King shrimp as it is possible to get. I have had shrimp three times at Popeye's, and have yet to be served something that I liked. I enjoy the spicy chicken, and the sides, but I will try to refrain from further experimentation with the shrimp.Not a happy customer.

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