Following the success of the Popeyes Chicken Sandwich, the Cajun brand is once again raising the bar on sandwich standards with its new launch, the Cajun Flounder Sandwich. Starting Thursday, February 11, Popeyes new Cajun Flounder Sandwich will be available in restaurants and for delivery nationwide for $4.49.

Popeyes knows that its new Cajun Flounder Sandwich will re-set your standards and expectations of a quick service fish sandwich that they are guaranteeing you will love it by launching Sandwich Insurance. For guests who order the new Cajun Flounder Sandwich and don’t like it, Popeyes will replace it with the Chicken Sandwich for free with purchase of insurance on launch day.

The new Cajun Flounder Sandwich includes four ingredients—the fried filet is served atop the same buttery toasted brioche bun with barrel cured pickles from the Chicken Sandwich, along with Popeyes tartar sauce.

Caught in the icy waters of the Pacific, Popeyes flounder filet is light, flakey and seasoned in a blend of the Louisiana brand’s Cajun seasoning. Dusted in a crispy southern coating and fried up golden brown, the Cajun Flounder Sandwich delivers the flavor and crunch one would expect to find at a local dockside fish shack. 

“After seeing the response to our Chicken Sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” says Sami Siddiqui, President, Americas at Popeyes Louisiana Kitchen. “At Popeyes, we don’t take shortcuts on quality and strive to ensure our ingredients are the best of the best. That’s why we’re proud to be serving up the most authentic, Cajun Flounder Sandwich in [quick-service restaurants].”

On launch day only, skeptics can add Sandwich Insurance to their Popeyes Cajun Flounder Sandwich order for only 10 cents through the Popeyes app. However, Popeyes doesn’t think you are going to need it- everyone is going to love that fish sandwich from Popeyes.

Marketing & Promotions, News, Popeyes