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"Coming from the advertising industry, I have long admired GSD&M's work, particularly their Southwest Airlines, Kohler, and BMW campaigns," says Dick Lynch, chief marketing officer for Popeyes. "Their remarkable consumer insight at both the consumer and retail levels, as well as their strategic thinking in the areas of creative, design, and retail presented a powerful case for their selection. Popeyes is a brand with a story that needs to be told, and I feel confident that
Idea City will tell the brand story in a very compelling way. We are very excited about this new partnership and look forward to developing exciting marketing and advertising programs that drive the Popeyes brand forward." Idea City's first assignment will involve the creation and execution of new in-store, online, print, T.V., and radio advertising to promote a slate of new products scheduled to launch later this year. Initial work on the account is expected to break in August 2008.
"Popeyes has mastered the art of Louisiana-style cooking," says Duff Stewart, president and chief operating officer of GSD&M Idea City. "We're honored to become part of a rich heritage of quality and service and a powerful brand that has been revered by so many for so long."