Popeyes announced an exciting new agreement with JK Capital to bring hundreds of new Popeyes restaurants to Mexico over the coming years.
Popeyes presence in the country is currently limited to the city of Guadalajara, where its famous Chicken Sandwich launched earlier this year to the excitement of local guests. This announcement to grow the brand’s presence in the country further builds on Popeyes global expansion goal to bring Louisiana-style cooking to fans all over the world. Currently, the Popeyes system operates in over 3,400 locations across the globe.
“This is a historic moment for the Popeyes brand,” says Sami Siddiqui, President of Popeyes, Americas. “This announcement highlights our commitment to bringing our famous Louisiana-style chicken to guests all over the world, specifically Mexico, which is one of the most vibrant QSR markets today. Our successful international expansions into Spain, Switzerland, China, Brazil, and the Philippines over the past few years reinforced the global appeal of Popeyes® and we are confident that our guests in Mexico will similarly love that chicken from Popeyes®.”
“Our team has been working diligently to bring these additional Popeyes locations to Mexico, and I am confident that our brand is positioned for success in the country for many years to come,” says Manuel Rodrigues, General Manager of Popeyes, Latin America & Caribbean. “We’re looking forward to launching the first of our new restaurants in Mexico City later this year.”
Today’s news means that more guests in Mexico can soon look forward to enjoying Popeyes world-famous menu items, such as the brand’s signature Chicken Sandwich, which was the subject of one of the most successful launches in quick-service restaurant history when it was released in the USA in August 2019.
Popeyes is committed to working with local purveyors and producers and leveraging its successful international formula for guests in Mexico. Through their partnership with JK Capital, Popeyes is confident that the organization’s experience developing businesses throughout Mexico will translate to a successful expansion of the brand in the region. Popeyes believes that the best food takes time, starting by marinating the chicken for 12 hours in bold Louisiana seasonings. All Popeyes chefs bring an uncompromising passion for food and a commitment to honour Louisiana food, flavours and traditions.
