Industry News | August 10, 2007

Port City Java Announces Sales Increase/New Unit

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Wilmington, NC based Port City Java announces its Corporate Café Revenue increased 19.77% for it’s Corporate Cafes for the first six months of 2007 compared to the first six months 2006. The company operates 12 Corporate units in the Wilmington Market and one unit in Cary, NC. There are also five Franchise units in the area. The company feels the sales increase is due to a new café that opened in September of 2006, increased operational attention to the units and consistent marketing efforts. Management believes the Local Café Marketing incentives have continued to introduce and affirm the Brand to the guest and the attention on operations has created a higher guest retention, which increases sales and profits.

The company announces it has opened a new corporate unit at Wrightsville Beach, NC. Wrightsville Beach is within the Wilmington retail market. The new café is located within Robert’s Grocery which is a long time institution at Wrightsville Beach. Management feels this site is well positioned in the Wrightsville Beach community and that the café will perform well given the two companies’ similar target markets and local roots. The company is pleased to be associated with Robert’s Grocery. Management has identified that developing a market to its fullest potential increases operational and marketing efficiencies. Each new café opening is a chance to improve our Brand awareness and long-term company goals.

Port City Java® is located in Wilmington, NC. The company opened its first café in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an “all day approach” to sales, through its café environment.

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