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The company announces it has opened a new corporate unit at Wrightsville Beach, NC. Wrightsville Beach is within the Wilmington retail market. The new café is located within Robert’s Grocery which is a long time institution at Wrightsville Beach. Management feels this site is well positioned in the Wrightsville Beach community and that the café will perform well given the two companies’ similar target markets and local roots. The company is pleased to be associated with Robert’s Grocery. Management has identified that developing a market to its fullest potential increases operational and marketing efficiencies. Each new café opening is a chance to improve our Brand awareness and long-term company goals.
Port City Java® is located in Wilmington, NC. The company opened its first café in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an “all day approach” to sales, through its café environment.