Management is pleased with the increased unit-level performance and believes these increases are driven by the perceived value of the brand, the superior product quality, and the hospitality customers receive in the Port City Java units. The Breakfast With That (BWT) program, which features breakfast wraps and sandwiches, continues to enhance sales in the units. The company believes its consistent local marketing and the execution of its core operations are helping to retain guests and generate repeat visits.
The company also announced that it signed a new franchise agreement in Jersey City, New Jersey. This will allow the company to gain market penetration while developing the Port City Java Brand in New Jersey. The site located at 158 Wayne Street Jersey City is a high-visibility corner, supported by dense business and residential populations. Construction and permitting will start immediately.
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