Industry News | April 3, 2008

Port City Java March Sales Increase

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Port City Java announces its same unit corporate café sales increased 4.5 percent for March 2008 over the same period in 2007. Overall Corporate Café sales increased by 13.56 percent for March 2008 over March 2007. Management is pleased with the performance of the units and believes the guest is responding to the core basics execution, increased hospitality service and the Breakfast With That (BWT) Program. The Program features breakfast wraps and sandwiches, foods that pair well with coffee. Management feels it is creating a new niche, a third wave of gourmet coffee excellence and creating brand differentiation from other companies in the gourmet coffee segment with its hospitality service and operational execution. The company believes its consistent execution of its LAM (Local Area Marketing) continues to introduce new Guest to Port City Java.