Industry News | July 3, 2008

Port City Java Signs First Jordan Lease

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Port City Java has signed its first lease in Amman, Jordan. The new Port City Java site is located in the high-end shopping district of Swafieh on Paris Street in Amman. The company has already approved a second site and the lease is in negotiation. The company operates in Saudi Arabia and is reviewing sites in Kuwait for additional expansion. Management is pleased to continue growing the brand and gain positive market penetration.

In other Port City Java news, the company is pleased to announce corporate café same store sales for the first six months of 2008 rose 3.65 percent over the same period in 2007. Management is pleased to have positive sales increases in every month for 2008 over 2007. The company attributes the increases to the execution of its core basics which include superior product offerings, hospitality, café cleanliness ,and local café marketing. These core basics have proven to generate repeat visits and increase brand loyalty. Management also believes it has differentiated itself from competitors by offering a variety of artisan roasted coffee beverages, select on-site baked goods and the Breakfast With That™ Program which includes high quality breakfast wraps and sandwiches.

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