In a defining moment for the brand, Potbelly Corporation, the iconic neighborhood sandwich shop, announced that its visionary founder, Bryant Keil, now a Potbelly franchisee, is opening the brand’s newest location. Situated in Frederick, Maryland’s highly trafficked Market Square shopping center at 211 Shorebird St., the shop is set to open Wednesday, December 18, at 10 a.m.
To celebrate, every customer will receive a free cookie coupon for their next visit, and 10% of the opening day’s sales will be to a local high school.
Set amid a busy collection of popular shopping and dining destinations and adjacent to Liberty Rd. (Route 26), the shop is an ideal spot for Potbelly to serve local residents, visitors, and the workforce.
“This is the perfect spot for Potbelly, and we couldn’t be more proud about opening at Market Square. Potbelly carries immense pride for me and my family, and we’re certain this shop will be a home away from home for the community,” said Keil, who owns and operates this shop with his son Hampden as well as 12 others in Maryland with many to come in the years ahead. “As someone who has championed the brand for decades, stepping into this new chapter alongside my son has been an incredible experience on so many levels. We can’t wait to bring the Potbelly experience to new communities while continuing to invest in a brand we believe in deeply.”
This Frederick opening is part of a multi-unit development agreement Potbelly inked with The Keil Group. Bryant and Hampden together plan to open and operate more than 23 Potbelly shops across Washington DC, Maryland, and Virginia, expanding into counties such as Montgomery, Frederick, Washington, Prince George’s, Charles, Calvert, and St. Mary’s in Maryland, and Leesburg, Falls Church, and Arlington in Virginia. Their agreement with Potbelly also included acquiring 12 existing Maryland Potbelly shops, which the duo currently operates throughout the state. Bryant initially created Potbelly in 1996, when it was a single antique shop serving sandwiches to its customers in Chicago’s Lincoln Park neighborhood. As CEO, he developed the brand’s celebrated sandwich menu and successfully expanded the company to 250 locations by 2008.
The Frederick location‘s hours of operation are Monday to Saturday from 10 a.m. to 10 p.m. and Sunday from 10 a.m. to 9 p.m
