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Potbelly Corporation announced a franchise growth plan targeting North Carolina—a strategy that will position the lively neighborhood hangout for expansion into communities in all corners of the market, including Charlotte, Raleigh/Durham, Winston-Salem, Fayetteville, Cary, and Wilmington.
Potbelly plans to enter key markets throughout North Carolina this year and is currently accepting franchisee inquiries. The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, where the Potbelly experience will be appreciated as a mealtime hangout spot for great food, friends, eclectic décor, and live, local music.
“We are determined to maintain Potbelly’s culture and values as the brand expands into new markets in North Carolina and across the country, says Mike Walters, head of franchise development. “The focus for franchise growth is on small to medium sized markets—building the franchise business one neighborhood at a time. When we meet potential franchisees, we specifically look for proven operators with a high business IQ and a strong commitment to making new Potbelly shops an extension of their community.”
The Potbelly franchise business focuses on awarding the opportunity to highly qualified operators that have extensive experience and the desire to carry on Potbelly’s tradition as the neighborhood sandwich shop as well as being a brand ambassador within their communities. Multiple new shops are planned for North Carolina, starting with Greensboro, as the brand prepares for its debut in the state.