Four decades ago, the first Potbelly Sandwich Shop brought toasty warm sandwiches to Chicago’s Lincoln Park neighborhood. Since then, Potbelly has expanded into neighborhoods across the country, providing Fresh, Fast & Friendly service in more than 400 shops throughout the U.S. This summer, Potbelly is inviting fans to join in the birthday celebration through in-shop promotions, new menu items and awesome giveaways.

“Since day one, Potbelly has always been about good food, good music and good neighborhood vibes,” says Aylwin Lewis, chairman and CEO, Potbelly Sandwich Shop. “There’s no better way to turn 40 than by rewarding our loyal customers and inviting them to celebrate with us. It’s our birthday, but our customers get all the gifts.”

The company will be commemorating the big 4-0 milestone with fans in each of their neighborhoods by offering 40 percent off Originals sandwiches on June 1 from 11 a.m. to 3 p.m.

Potbelly fans are invited to visit the Potbelly Facebook page to download this special offer to be redeemed in-shop on any Originals sandwich, including the signature A Wreck sandwich and limited-time options like the new all-natural Turkey Fresco.  

Of course, no birthday celebration is complete without a sweet treat—and Potbelly is celebrating in style with not one but two limited-time birthday treats.

Beginning May 16, Potbelly started to feature a Birthday Shake, a hand-dipped shake that tastes like a birthday cake, blended with Potbelly’s famous mini butter cookies and festive sprinkles. In addition, shops will be featuring a Marshmallow Crispy Bar—a classic combination of marshmallows and rice crispies, topped with birthday frosting and sprinkles.

Dessert isn’t the only menu item that’s receiving the birthday treatment. Known as a Potbelly staple, the company’s famous Hot Peppers will be dressed in their birthday best as Potbelly fans can purchase commemorative jars of 40th Anniversary Hot Peppers for a limited time.

In addition to good food, good music has always been a passion for Potbelly with live, local musicians showcasing their talents daily.

Potbelly is sharing the music love with its customers this summer through the $40K in 40 Days sweepstakes. Beginning May 22, Potbelly, in partnership with Pepsi, will delight customers with a variety of great prizes. Every purchase made via the new Potbelly app is an entry to win.

Weekly winners will be selected to receive an exclusive concert experience of their choice. Additional weekly and daily prizes include cash giveaways, gift cards and free Pepsi products.

The recently launched Potbelly app offers order ahead and pay via phone for customers to jump the line and earn tasty treats by downloading the free app and signing up for Potbelly Perks.

“Potbelly has grown tremendously over the years, one neighborhood shop at a time,” says Paula Malocha, director of Neighborhood Marketing, Potbelly Sandwich Shop. “We love to make people really happy and are excited to celebrate this milestone with our customers across the country.”

Fans are invited to follow along with the Potbelly 40th birthday celebration this summer in-shop and via the company’s Facebook, Twitter and Instagram channels.

Fast Casual, Marketing & Promotions, News, Potbelly