PreGel Key Accounts, a division of PreGel AMERICA, today formally announced the launch of a new website,

A sister site to, the website targets key strategic businesses within the food and beverage industry, including quick-serve and fast-casual restaurants, supermarkets, cruise lines, high-yield bakeries, and food manufacturers.

The sleek and modern website allows visitors to browse the key markets the division serves, review recommended products, and navigate through the latest news and events from the company. The site also details the services PreGel Key Accounts provides, including research and development, private label, and training.

“We wanted an online platform that speaks directly to the clientele we specialize in,” says Anna Pata, PreGel AMERICA Key Accounts manager. “The new site easily conveys what our division offers in terms of products and services.

“Today, many conversations with existing and new customers begin online – the new site provides an informative overview that is easy to navigate through.”

PreGel’s Key Accounts is a division committed to assisting its partners every step of the way from the very early stages of planning to the development of new product lines and launches.

The new website is one of many marketing initiatives the group has implemented this year. Pata says the division plans to continue to evaluate new and strategic ways to penetrate the markets as they look ahead to 2012.

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