Industry News | February 2, 2016

Pretzelmaker Promotes 'Box of Bites' for Super Bowl

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Chicken wings have been a centerpiece of playoff game parties for the past 49 years, but this year, Pretzelmaker is urging football fans to “Fling the Wing, and Bring the Bite” by benching the messy old snack in favor of a new star player, pretzel bites. Football fans devoured more than one billion wings during last year’s big game, resulting in millions of sticky fingers, plenty of orange stains on the couch and even unnecessary roughness on the digestive system. It’s time to call an audible.

This year’s tailgate must-have snack is Pretzelmaker’s Box of Bites—a shareable snack that features a triple-option rushing attack of different Pretzel Bite products in one box. Mix and match by choosing from bite-sized favorites like Mini Pretzel Dogs, Mozzarella Stuffed Bites, Flavored Bites (garlic, ranch, cinnamon sugar, and Parmesan), or Salted/Unsalted Pretzel Bites. Customers can scoop up a Box of Bites at any Pretzelmaker location before the big game kicks off. 

“Our Box of Bites is a great way for our customers to share their favorite Pretzelmaker flavors with friends and family,” says Lisa Cheatham, director of marketing, Pretzelmaker. “This year, we hope football fans will share their Box of Bites at their tailgates and playoff game parties. After all, no pretzel bite has ever been flagged for being too spicy.”

Pretzelmaker is known for fresh delicious pretzels and product innovation. With stores across the U.S., the bakery has thousands of loyal fans and is the original creator of the Pretzel Dog, Pretzel Bites, and Mozzarella Stuffed Bites.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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