Smucker will cut branded retail coffee prices by 35 cents per 10 to 12 ounces, citing a sustained decline in the cost of green coffee beans, which are used in creating roasted coffees.
The race to offer the best quality coffee product with the cheapest price tag has been rocking quick-serve beverage menus for the last year, putting McDonald’s and Dunkin’ Donuts in direct competition with coffee king Starbucks. It's unknown how this price cut will affect limited-service competition in the coffee segment, if at all.
In addition to the nearly 6 percent price decrease in Dunkin’ retail prices, Smucker is also cutting Folgers Ground prices by 3.5 percent, Folgers Instant prices by 4.4 percent, and Folgers Gourmet offerings prices by 7.8 percent.
Smucker acquired Folgers from Procter & Gamble in early November.