Primo Hoagies, the Philadelphia-born Italian specialty sandwich franchise, announced it has signed an agreement with Jim and Michele Wright for the Charleston area. They plan to open their Primo Hoagies location in the upper Mount Pleasant area at 2755 N. Hwy 17, Suite C in September.

The new hoagie franchise location will be the second Primo Hoagies in South Carolina and will be the first of three units that the Wrights will be opening in the area. Primo Hoagies prides itself on offering guests high quality, original products from a diverse menu, including the newest addition of an authentic Philly cheese steak. Jim’s background in business and Michele’s background in administration prepares them well for this role. Jim and Michele, along with their son Chris will be managing daily operations.

“We’re proud to have Jim and Michele join our team, as they will be a great asset to our brand,” says Rocco Fiorentino, president and CEO of Primo Hoagies. “The Charleston market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” added Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Jim and Michele’s store.”

Primo Hoagies, building on the momentum of the past year, has launched two multi-unit deals in Atlanta and North Jersey, and a single-unit deal in Bel Air, Maryland. At more than 90 locations across seven states, the new locations bring excitement and authenticity to several more communities.

“When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” says Michele. “We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy.”

Since its start in 1992, Primo Hoagies has been known for its high quality hoagies that are “Baked Fresh, Sliced Fresh, Made Fresh”. Each hoagie is assembled with the freshest ingredients available in order to produce classics such as the Sharp Italian or Soprano. “When a new customer bites in to our sandwich, it practically smacks them in the face. They don’t expect that flavor profile,” says Rocco Fiorentino. The brand prides itself on offering award-winning hoagies that combine quality, consistency and originality.

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