Primo Hoagies Signs Development Deal for Atlanta Area

Primo Hoagies, the Philadelphia-born Italian specialty sandwich franchise, announced it has signed an agreement with Brian Ottaviano for the Atlanta area. He plans to open his Primo Hoagies location in Atlanta in the fall of 2018.

The new hoagie franchise location will be the first Primo Hoagies in Georgia and will be the first of three units that Ottaviano will be opening in the area. Primo Hoagies prides itself on offering guests high quality, original products from a diverse menu, including the newest addition of an authentic Philly cheesesteak. Ottaviano’s background in business and his roots in Philadelphia prepare him well for this role. Ottaviano and his business partners will be managing daily operations.

“We’re proud to have Brian join our team, as he will be a great asset to our brand,” says Rocco Fiorentino, president and CEO of Primo Hoagies. “The Atlanta market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” adds Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Brian’s store.”

Primo Hoagies, building on the momentum of the past year, has launched two multi-unit deals in Charleston and North Jersey, and a single-unit deal in Bel Air, Maryland. At more than 90 locations across eight states, the new locations bring excitement and authenticity to several more communities.

“When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” said Ottaviano. “We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy.”

Since its start in 1992, Primo Hoagies has been known for its high quality hoagies that are “Baked Fresh, Sliced Fresh, Made Fresh”. Each hoagie is assembled with the freshest ingredients available in order to produce classics such as the Sharp Italian or the Soprano. “When a new customer bites in to our sandwich, it practically smacks them in the face. They don’t expect that flavor profile,” says Rocco Fiorentino. The brand prides itself on offering award-winning sandwiches that combine quality, consistency and originality.

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