There’s a new spicy chicken player in town, and this one packs all of the crispy, spicy flavor into one bite. Pringles is setting its sights on Wendy’s original Spicy Chicken Sandwich. The result? A snack that allows you to enjoy the magic of Wendy’s Spicy Chicken in a single Pringles crisp that fits just between your fingers, perfect for everyday and everywhere snacking moments.
Nobody does spicy chicken like Wendy’s. Whether it’s the original spicy chicken sandwich, salads or Wendy’s Spicy Chicken Nuggets, they know how to bring the heat. Luckily, Pringles knows the way to pack layers of delicious flavor into a single crisp. Replicating this unique, fiery spice blend was a task suited only for the flavor innovators at Pringles, who packed the savory taste of Wendy’s spicy fried chicken into one perfectly crunchy and extremely convenient bite that satisfies the spicy thrill consumers can’t get enough of.
“Our partnership with Wendy’s is a match made in flavor-heaven, so we’re thrilled to have another collab with an equally talked about, fan-favorite menu item,” says Gareth Maguire, Senior Director of marketing for Pringles. “Following the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy’s Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the #1 hands down best chicken sandwich in the U.S. … in a single crisp.”
Each can comes with a code on the seal that unlocks a free spicy chicken sandwich, available with purchase via mobile order.
“Pringles Wendy’s Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy’s iconic chicken sandwich.” says Carl Loredo, Chief Marketing Officer for The Wendy’s Company. “Wendy’s fans can now enjoy our insanely flavorful Spicy Chicken Sandwich in their crisps to satisfy taste-buds until their next restaurant visit.”
The limited-edition Pringles Wendy’s Spicy Chicken is available on shelves at retailers nationwide starting in June.