Pro Food Systems, parent company of Champs Chicken, serves chicken in over 530 locations. Starting tomorrow that number will increase by another 150 locations. On the 15th anniversary of its first Champs Chicken location opening, Pro Food Systems is celebrating another momentous occasion with the acquisition of the Cooper’s Express, a second strong chicken brand that has over 150 quick-serve deli locations in the Northwest U.S. with more on the horizon.
“What makes Cooper’s Express a win for C-stores and supermarkets is not only the brand’s proven comfort-food appeal to consumers, but also its very low cost of entry,” says Shawn Burcham, CEO of Pro Food Systems Inc. “Our potential customers from around the country have been asking us for a licensed program like this, so we couldn’t be more excited to expand the Cooper’s Express brand into new markets across the country.”
Champs Chicken, Pro Food Systems’ long-established brand, has locations across 32 states overall, while Cooper’s Express dominates a two-state market in Washington and Oregon. Since the Champs Chicken brand was just starting to take hold in the Pacific Northwest, the two branded programs complement each other well geographically. More importantly, deli operators around the country working with Pro Food Systems will now have an opportunity to choose between a franchise business-within-a-business program, Champs Chicken, or a quality licensed program, Cooper’s Express.
“I am so gratified that a strong player in the food service industry like Pro Food Systems would see the potential of Cooper’s Express and want to take it national,” says Bill Anderson, founder of Cooper’s Express, “My team and I are excited to help Shawn and his team at Pro Food Systems in every way we can to build and expand upon the success we established here in the Northwest.”
The Cooper’s Express brand is well known for its retailer-friendly license agreement, free on-site training during opening week, and outstanding profit margins.