Project Juice, the West Coast’s leading certified organic, cold-pressed juice and clean food company, is thrilled to announce the opening of its newest concept, the Project Juice Test Kitchen, slated to open early October, at 364 Hayes Street in San Francisco’s Hayes Valley neighborhood.
The new concept and location supports the Project Juice team’s mission to help customers feel awesome through the power of exceptional juice and clean food. The menu will feature several new categories, including superfood bowls, breakfast bowls, and cold drinks on tap, in addition to the company’s signature certified non-GMO cold-pressed juices, superfood smoothies, and grab-and-go-foods. Many new products will come via collaborations with local artisans, including gluten-free baked goods from Jane, tea from Samovar, and coffee from Sightglass. The Test Kitchen’s latest offerings will also provide a haven from the unpredictable San Francisco chill, with warm menu items, including oatmeal bowls, hot soups, and warm wellness elixirs. All items served will be dairy, gluten, peanut, and soy-free, making it a friendly stop for anyone with common food sensitivities and allergies.
“As our industry evolves at lightning speed, we want to continue to be at the forefront in product quality, safety and most importantly, innovation,” says Greg Malsin, Project Juice cofounder and director of Northern California retail. “The Project Juice Test Kitchen will allow us to incubate new ideas and products before launching them across multiple locations.”
Customers of the Project Juice Test Kitchen will be the first to try the new menu items, before they appear at the company’s additional locations throughout Northern and Southern California. Customer feedback will play an integral role in the development of the menu.
The Project Juice Test Kitchen honors the company’s spirit of continuous improvement and innovation and represents another way the company brings this commitment to life.
