ParTech Inc., a leading global provider of point-of-sale solutions to the restaurant industry, announced an agreement with Punchh, the premier provider of mobile loyalty and CRM technologies. Under the terms of the agreement, the companies have integrated the Punchh platform with the Brink POS Software solution for restaurants.

“Our collaboration with PAR allows us to deliver a world-class technology solution which will greatly improve the experience for our customers and their guests,” says Vic Mahadevan, CEO of Punchh. “We are thrilled to partner with the industry-leading Brink POS platform from PAR to help drive guest engagement for restaurant operators and more importantly, provide them with the analytical tools and insights they need to grow their business.”

The Punchh Platform provides operators the ability to engage guests outside the walls of their restaurant in a fun and meaningful way. Using gamification, social media, and the ability to deliver creative loyalty programs, Punchh not only engages consumers, but also provides intuitive and powerful analytics to ensure programs are delivering or exceeding the expected returns.

Using the power of social networking, the Punchh-powered apps encourage customers to refer their friends to the brand and can reward them for that loyalty. This powerful referral tracking tool helps restaurants better understand the full network value of the brands’ biggest advocates.

“Mobile consumer engagement provides new and powerful opportunities for restaurants to grow their businesses. By integrating PAR’s Brink POS into a broader ecosystem of Mobile products and capabilities from Punchh, we will continue to deliver the most innovative solutions to our customers,” says Paul Rubin, vice president of Brink POS at PAR. “We welcome Punchh into our ecosystem community and look forward to a successful partnership that drives value to our customers.”

The integrated Punchh solution with Brink POS is currently deployed across a number of different restaurant brands.