QDOBA Mexican Eats continues to grow its non-traditional footprint across universities, airports and other venues where a premium is placed on convenience, speed, quality and value. Since August, the Brand has opened eight locations on college campuses across the country, including University of Cincinnati, University of Nebraska —Lincoln, Purdue University, University of Pittsburgh—Bradford, ASU Polytechnic, North Carolina A&T University, Kentucky State University and Northern Illinois University. An additional two non-traditional locations are slated to open by the end of the year.
This year’s non-traditional openings add to a collection of QDOBA restaurants which includes flexible footprints in several highly attractive settings. QDOBA has nearly 100 restaurants in non-traditional environments open today, including dozens of restaurants on university and college campuses, military bases, airports and a variety of other venues.
“Our success in growing the non-traditional segment of the business comes from our belief that we bring flavor to people’s lives no matter where their lives take them,” says Mary Richardson, Director of License Operations and Business Development at QDOBA. “We are a nimble brand that works with partners on space restrictions and menu offerings to meet their needs and the needs of the customers they serve. College campuses and military bases especially are looking for fresh and healthy options, and QDOBA’s menu is a perfect fit. As we continue to strengthen our existing partnerships and develop new ones, we’re eager to expand our non-traditional footprint and bring more flavor to people’s lives.”
Several design and floor plan options make QDOBA an attractive development opportunity within airports, university campuses, hospitals and other venues. Additionally, QDOBA benefits from four strong dayparts; attractive unit economics; national brand awareness; a chef-driven, diverse and flavorful menu featuring healthy options; and nationwide distribution channels.
“Foodservice companies and operators love our concept because we are able to fulfill our promise of great food and fast service in a variety of venues across the country,” says Peter Ortiz, QDOBA’s recently appointed Vice President of Franchise Development. “Growing our non-traditional footprint is an important part of our franchise strategy and I’m excited to continue to develop close ties with high-caliber, multi-brand operators.”
As QDOBA continues to expand in traditional and non-traditional venues throughout the United States, it is actively seeking qualified multi-unit and multi-segment groups with experience in development strategy and focused on diversifying with a bold concept.