Industry News | September 14, 2015

Qdoba, Bruegger's to Attend Catering Sales Workshop

The Catering Institute's one-day Catering Sales Management Workshop will bring together restaurant-catering leaders looking to a build a better sales culture inside their organizations. The workshop, to be held October 13 at The Omni Park West Hotel in Dallas, will address cold-calling techniques, lead generation and prospecting, and consultative selling, among other topics.

"At The Catering Institute we help the restaurant community tackle all aspects of their off-premise business yet there is one question we receive multiple times a day: 'How do we grow our catering sales?'" says Tracy Avolio, vice president, The Catering Institute. "We feel very fortunate that this workshop will help restaurateurs excel at growing their catering sales. We strongly believe that a culture of education, training, and ongoing learning provides real, long-lasting growth results."

To date, catering leaders from brands such as Firehouse Subs, Qdoba, Bruegger's, La Madeleine, and On the Border have signed up to attend the event, among others. The event also is sponsored by PepsiCo, Punchh, Voice Teleservices, and The Texas Restaurant Association. Food News Media, the publishing company for QSR and FSR magazines is the event's media partner. (For Food News Media readers use discount code QSRFSR to receive $85 off the registration fee.)

 “We are proud to be recognized by the Catering Institute as a trusted provider of catering order handling services. By sponsoring this event we continue to support our catering clients and others' desire to grow catering sales," says David Sawicki, CEO, Voice Teleservices.  "At the end of the day, our mission is to help clients grow their catering sales and deliver an exceptional experience on every call we handle.”

During the course of the day-long workshop, attendees will:

1. Learn proven sales tactics, techniques and methodology that will increase catering sales, faster and with more ease.

2. Network with colleagues and leaders from different brands, share ideas, find a mentor, and enjoy a sense of community.

3. Create greater opportunities for catering sales teams.

"Through our three divisions, MonkeyMedia Software, The Catering Institute and Catering Insights, we are building on our mission to help restaurant operators grow sales and increase profits by feeding their customers where they live work and play," says Erle Dardick, MonkeyMedia Software CEO and founder. "This workshop is one of many that we anticipate will do just that for restaurant catering teams.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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