Qdoba named Jeannie Cho Chief Marketing Officer. In this role, Cho will lead QDOBA’s marketing and brand strategy to unlock additional growth for the company.
“I am excited to have Jeannie – a seasoned food-industry marketing executive – as an integral member of the QDOBA team,” says Keith Guilbault, CEO of QDOBA. “She brings tremendous ability to elevate our brand position and purpose to achieve top line growth through her strategic and breakthrough thinking. I am confident that Jeannie’s analytical and creative approach to marketing will lead to even greater success for QDOBA.”
Before joining QDOBA, Cho held successive roles at PepsiCo where she led multi-billion dollar brand portfolios to industry leading growth. Most recently, she served as the Vice President of Marketing, Frito-Lay Portfolio, and previously as Vice President of Marketing, Global Brands (Lay’s, Doritos, Cheetos), having also served in innovation and digital leadership positions. During her tenure, Cho launched multiple award-winning innovative brand campaigns and products, reinvigorating brands to cultural relevance and record growth. Cho received her undergraduate degree from Yale and M.B.A. from The Wharton School at the University of Pennsylvania.
“I am excited to join QDOBA and partner with Keith and the leadership team to accelerate the growth agenda for the brand. I look forward to amplifying the brand story to unlock a taste of extra flavor to enrich the lives of our guests and the communities we serve,” adds Cho.