QDOBA announced the promotion of Eric Williams to vice president of franchise & license operations. In this role, Williams will directly support QDOBA franchisees in running their business and ensuring each location’s overall success.

“I am proud to have Eric on my staff and look forward to many years of prosperity and growth for the QDOBA franchise and licensed businesses under his leadership,” says Keith Guilbault, CEO of QDOBA. “He brings a wealth of industry experience that will prove valuable in helping both our new and existing franchise owners succeed, especially in the current business climate.”

Williams joined QDOBA in October 2019 as director of operations with over 30 years of experience in the food service industry, including restaurant, franchise and corporate operations, as well as multi-unit franchise ownership. Prior to QDOBA, he served as the chief operating officer for CKE Restaurant Holdings, Inc. (CKE), parent company to Carl’s Jr. and Hardee’s. He started his career with CKE as a franchise business consultant before taking on multiple corporate and field leadership roles, eventually becoming a Hardee’s franchise owner in the Indianapolis area, where his family still operates seven locations.

“It’s a privilege to work with an exceptional group of franchisees who believe in QDOBA’s mission of bringing flavor to people’s lives,” adds Williams. “There is tremendous growth potential for QDOBA within the franchise space and I am excited for this next chapter.”