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Hiking through Chicago's McCormick Place along with 70,000-plus other attendees at the annual National Restaurant Association Restaurant, Hotel-Motel Show can be an overwhelming experience. Nonetheless, it is a worthwhile one for restaurant professionals, and well worth the trip.
Of course, a little guidance never hurt anyone, and that's why QSR has put together a guide to the four-day conference, complete with our editors' recommendations for must-attend educational sessions. If you're making the trip to Chicago, consider this your first stop for planning a strategy to get the most out of the show. You’ll find our guide at www.qsrmagazine.com/articles/nra/.
If you can't make it to Chicago, though, we've got you covered too. We will be posting daily updates covering some of the best and most interesting stories found in McCormick's vast halls. Watch this space for more.
Finally, if you are at the show, please stop by the QSR booth to say hello, share your own insights, and give us feedback. We'll be in booth number 4861, near the Franchise Pavilion.
We hope to see you there.