QSR announced the third installment of its popular new webinar series, "QSR Considers."
Titled "Communication in Crisis: Crafting the Right Message in This Season," the webinar will discuss tips and strategies for restaurant businesses to communicate with their employees, franchisees, and customers during turbulent times. Once again moderated by QSR editor Sam Oches, the panel conversation will feature Eliot Hoff, executive director of APCO Worldwide; Susie Fogelson, founder of F&Co; and Jami Sharp, SVP of public relations for Champion Management.
“This year has been enormously difficult for restaurants operationally, but on top of that, they're expected to be in regular communication with their customers and their employees about this challenging season," Oches says. "Business owners can't afford to say the wrong thing. This webinar will equip them with the necessary resources for talking to their various stakeholders and building long-lasting trust."
The webinar will not only cover tips for ongoing communication through the COVID-19 pandemic and store reopening, but also how to talk about the George Floyd murder and how to stand for racial justice.
The “QSR Considers” webinar series features panel conversations with industry experts covering a variety of pandemic-related topics. Each panel will provide some practical advice for operators looking to boost their sales, expand their reach, and fortify their team through the ongoing coronavirus outbreak.
“Restaurant professionals today need as much information as possible to help them through this season, and practical tips and strategies are especially valuable for keeping the lights on, keeping your team employed, and providing a great experience for your customers,” Oches says. “We’re all in this together as an industry, and we can all lend a hand to each other by sharing our unique perspectives.”
The “Communication in Crisis: Crafting the Right Message in This Season” webinar will run on Thursday, June 11, at 2 p.m. EST. To register for that program, click here.