Quantifind announced Friday the addition of Arby’s to its growing client roster of top restaurant brands. The Atlanta-based quick serve restaurant chain will leverage Quantifind’s proprietary capabilities for correlating unstructured data to revenue, gaining access to analytics explaining the motivations behind customer buying decisions. With this new explanatory insight across millions of first and third-party unstructured consumer conversations for its brand, plus the publicly-available third-party (social) conversations for its competitors, Arby’s now has additional real-time learning to explain movements in sales and can more dynamically respond to the competition.
Quantifind’s patented AI uniquely integrates unstructured social media content, open-ended receipt survey data, web feedback, and structured business KPIs to extract signals predictive of sales. The company’s restaurant platform is configured with third-party data for the top 65-plus restaurant brands, automatically identifying revenue-driving consumer and competitive insight for both analytics and market research functions across marketing, operations, and culinary departments. Quantifind now works with more than a dozen restaurant brands including eight of the top 20 quick-service and fast-casual brands to help them understand consumer buying decisions for their brand and the competition
“Arby’s is a powerhouse restaurant brand with more than 7 consecutive years of same-store sales growth, so we are proud and excited to have been selected to work with them. Their amazing team makes for a great client partnership,” says Ari Tuchman, CEO and cofounder of Quantifind. “We’re eager to help continue their momentum with specific, revenue-driving insights around customers, competitors, service, and menu items.”