As part of a 20-store development deal, Quiznos is on track to open five new restaurants this year in Latin American markets including Costa Rica, Honduras, Panama, Nicaragua and El Salvador, where strong brand awareness and a pioneering franchise partner make this region ripe for brand expansion.
“As we dive into the next phase of our long-term growth strategy, our Latin American presence is one vehicle to accelerate the reinvigoration of the Quiznos brand and drive further expansion of our innovative platform,” says Tom Harper, Vice President of International Development, REGO Restaurant Group, owner of Quiznos. “Along with our trusted and dedicated partner, Master Franchisee Richard Eisenberg, we see considerable potential to benefit from this as a targeted investment approach.”
“With the positioning of the Quiznos brand as a ‘café-style’ destination concept, consumers in this region are embracing a robust breakfast platform, including compelling espresso-based beverage offerings,” adds Master Franchisee Richard Eisenberg. “Our traditional sandwich lines are complemented by meal-sized salads, shareable pizzas and enticing side dishes such as waffle fries and mozzarella sticks.”