Goodcents Deli Fresh Subs is adding a little color to its kids menu with the addition of a new Rainbow Bread on December 26. To celebrate the launch, the company is offering $1 Rainbow Bread kids’ meals for one-day only on December 26 at participating locations. All of the kids’ meal proceeds from that day will be donated to support No Kid Hungry.

Rainbow Bread is a brand new recipe developed by Goodcents, which features brightly-colored blue, green, purple and pink bread in a bun that tastes like its traditional white bread.

The sandwiches come in three options: Turkey and Cheese; Ham and Cheese; and Peanut Butter and Jelly. The meals are served with a choice of apple slices, cookie, or chips and a kid’s drink including milk, juice or a small fountain drink.

“We wanted to create something unique that delivers a fun new experience for kids that makes them smile,” says Scott Ford, president of Goodcents Deli Fresh Subs. “The initial response in our taste testing has been incredible, and we can’t wait to see the response from kids and families throughout all of our restaurants.”