Industry News | October 11, 2016

Rapidly Expanding VERTS Set to Make East Coast Debut

On November 4, VERTS will open its doors at 95 Summer Street in Boston. VERTS/Jessica Attie

After 33 restaurant openings and $35 million in funding in only five years, leading fast-casual chain VERTS Mediterranean Grill will touch down on the East Coast with its inaugural Boston restaurant opening. On November 4, VERTS will open its doors at 95 Summer Street—supporting VERTS’ aggressive expansion plan to open 200 restaurants by 2020.

Driven by millennial co-founders Michael Heyne and Dominik Stein, the Texas–based chain will bring a new lunch option to Bostonians—including fresh and customizable Mediterranean food from chef-inspired pitas, salads and bowls. Scratch-made sauces and prepped toppings like pickled jalapenos and marinated olives add an extra boost of flavor to any option.

“Boston is a city rich with history as well as culinary acumen,” says Dominik Stein, CFO and co-founder of VERTS. “It was an ideal location for our East Coast expansion and aligns with our passion toward evolving the fast-casual industry.”

Serving Boston’s Financial District and Downtown Crossing areas, the city’s first VERTS restaurant offers takeout as well as a clean, modern aesthetic for a welcoming and comfortable dine-in environment.

“Our arrival in Boston is a significant milestone for us,” explains Michael Heyne, CEO and co-founder of VERTS. “This is our first restaurant out of Texas and we are thrilled to introduce our healthy, chef-driven Mediterranean menu to the city.”

In celebration of the Boston opening, VERTS will offer guests one free, full-size entrée from 11 a.m. to 9 p.m. The first 200 guests to arrive to the Summer Street restaurant will receive complimentary swag bags including VERTS T-shirts, recipes, coupons, and more. Guests will also have the chance to participate in social media contests throughout the day.

Guests who opt to purchase additional sides, drinks or entrées on opening day will be benefitting a worthy Boston cause. As part of its commitment to serving the surrounding community, VERTS will donate 100 percent of sales on Friday November 4 to a local non-profit.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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