Industry News | January 17, 2014

Rational Celebrates 40th Birthday and Growth

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Rational celebrated its 40th anniversary this past year. Since it was established, the objective of the company has always been to offer customers maximum benefits. This objective continues to be at the top of Rational’s agenda, which is why it continues to be a market leader and grow year after year.


"My job is to continue delighting our guests on a daily basis, which I managed to do thanks to Rational," says Daniel Baumgartner, deputy head of operations of the Credit Suisse Towers staff restaurant in Zurich.


The international customer satisfaction survey conducted by the market research institute, TNS Infratest, in 2013 confirmed that the company succeeds in doing so time and time again. Ninety-two percent of the people surveyed clearly confirmed that Rational offers maximum benefits.


This claim and the fact that Rational, as a specialist, has focused on nothing for the last 40 years but supplying chefs around the world with the best tools for hot food preparation, is what has been allowing the market and technology leader to grow over the years. Rational AG closed the third quarter with significant organic growth of 8 percent before currency effects. The main drivers for this growth were America with 14 percent growth and Europe with 10 percent.


"The commitment and passion of our employees has resulted in the Rational brand getting the highest levels of acceptance and recognition across the world," says Dr. Günter Blaschke, chairman of the board of Rational AG, who has passed on his responsibilities to his successor Dr. Peter Stadelmann on January 1 after 17 successful years with the company.


An internal survey showed that not just the customers, but the 1,300 employees around the world are also more than satisfied; 93 percent of all employees are proud to be working for Rational. In addition, the internet portal, in which employees can anonymously evaluate German-speaking companies, recently awarded the company two quality seals as "Top Company" and "Open Company".


The future prospects are also positive: "We don't just have enthusiastic customers and employees, but also substantial world market potential," Blaschke says. Although Rational is popular among professional chefs from all around the world, 70 percent of potential customers still work with traditional cooking equipment. "We will therefore continue our successful growth path in the future," Blaschke adds.


The company based in the Bavarian town of Landsberg will also expand its premises. Construction work on a new 80,729 square feet international service parts warehouse began in October 2013 and will be completed in autumn 2014.

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