RATIONAL USA announced a new partnership with Florida Restaurant Equipment Professionals (REPs). In joining forces with Florida REPs, the RATIONAL brand joins the group’s portfolio of premium restaurant equipment brands for the foodservice industry. Florida REPs offers customers the best resources in Florida (MAFSI Region 13).

“RATIONAL is ecstatic for this new partnership and we’re looking forward to the opportunity to grow this very important market together,” says Ryan Elsen, Vice President of Street Sales for RATIONAL USA. “Their expertise and impressive track record combined with our team expansion in the state will support our focus of growing sales in Florida.”

Florida REPs success was built on the strong relationships it has developed with its channel partners and the premium brands the group represents.