RATIONAL USA, the leading manufacturer of intelligent cooking equipment for commercial foodservice, announced the following promotions:

Bill Roller to Sales Director, South (effective October 1, 2023). Roller previously served as Regional Sales Manager in for Nebraska, Kansas, Iowa, Missouri, Southern Illinois.

Jon Bero to Sales Director, West (effective October 1, 2023). Bero previously served as Regional Sales Manager for Washington, Oregon, Idaho, Montana, Alaska, and Hawaii.

“We’re very proud to have the opportunity to promote them to the Sales Director position at RATIONAL, where they will continue to make a positive impact on the markets they serve,” notes Ryan Elsen, RATIONAL USA Vice President of Street Sales.

“Bill and Jon have always demonstrated a desire to provide solutions to the challenges that our customers are faced with on a day-to-day basis. We have extreme confidence in their abilities to satisfy customer’s needs at the highest of levels, while coaching and developing the next generation of RATIONAL leaders.”