Flying Biscuit, whose famous biscuits and unique menu have attracted a dedicated local following, is a unique opportunity for Raving Brands, representing its first foray into the breakfast segment and day parts besides lunch and dinner.
"Flying Biscuit is a great addition to the Raving Brands portfolio for two reasons," said Raving Brands President Steve LaMastra, who described Flying Biscuit as quirky, genuine, and fun. "First, it is a best-in-class restaurant, so it fits well with our philosophy of developing and growing best-in-class brands. Secondly, by adding a breakfast concept, we are expanding the hours and day parts that our brands will be available to customers."
Flying Biscuit Founder Delia Champion is expected to play an active role in the development of the Flying Biscuit franchise system and will be instrumental in the design of new restaurants and the training of franchisees.