Industry News | November 1, 2011

McDonald’s Ready to Battle (DJs That is)

Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative blend of music at dance clubs and parties across America.

Music and big burger lovers can vote online daily for their favorite DJ, each representing one of three McDonald’s big burgers at The top three Flavor Battle DJs will compete for a $10,000 grand prize.

The McDonald’s Flavor Battle competition is being conducted with men’s style and lifestyle network Complex Media.

Consumers who vote online for their favorite DJ and big burger qualify for a chance to win a McDonald’s Arch card and a trip to attend the Flavor Battle Finale event in Miami.

Online consumers also can listen to a custom music mix from each DJ in the competition and watch a video from iconic rapper, producer, and beat boxer, Doug E. Fresh, the 2012 Flavor Battle Finale host.

Consumers will also be able to share their DJ and big burger voting choices with family and friends via Twitter and Facebook.

Flavor Battle is a nationwide DJ challenge of the top 24 DJs from across the U.S. Participants receiving the most votes will advance in the competition. The three DJs with the most votes will travel to the finale in Miami and compete for the $10,000 grand prize. One DJ will be crowned the 2012 Flavor Battle winner by a panel of celebrity judges.

Flavor Battle takes place across three sections of the U.S. – each represented by a McDonald’s big burger:

  • Angus Third Pounder – East Region
  • Double Quarter Pounder with Cheese – Central Region
  • Big Mac – West Region

“McDonald's Flavor Battle promotion and sweepstakes lets us spotlight our big burgers in a fun and engaging way to our customers who are some of the hippest and trendiest audiophiles, DJs and trendsetters around,” says Rob Jackson, McDonald’s U.S. marketing director.

“Flavor Battle immerses our brand in a space where these customers spend a great deal of time, which is online in the digital world,” Jackson says.

McDonald’s launched Flavor Battle in 2009 as an extension of McDonald’s 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage, and achievements of African-Americans year round.

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