Industry News | June 28, 2007

Real People Rate Customer Service

Corporate Research International today released the results of™, its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Texas Roadhouse, Cici’s Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Dick’s Sporting Goods and RadioShack earned the highest marks in their categories this quarter.™ was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 3,074 panelists participated in this quarter’s survey.

Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

“™ is an insightful way to help companies gather customer feedback about their operation,” said Michael Mallett, CEO of Corporate Research International. “Identifying strengths and areas needing improvement are critical in order to maintain a competitive advantage.”

Category Winners:

Fast Food Restaurants
Chipotle Mexican Grill

Full-service Restaurants
Texas Roundhouse
Olive Garden
Outback Steakhouse

Pizza Restaurants
Cici's Pizza
Papa Murphy's Take 'n' Bake Pizza
Papa John's

Convenience Stores
The Pantry Inc.

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