Red Book Connect, a mobile technology solutions provider for the restaurant industry, debuted its newest product, the Digital Red Book. The company has more than 20 years of experience with industry best practices from its Manager’s Red Book, the iconic hard copy restaurant playbook. Now, they are taking their experience into a digital format.
The new app operates entirely on mobile and is offered with an optional ruggedized iPad that is enclosed in an industrial-strength case, built to withstand the harsh operating conditions of a restaurant.
From the corporate office to location managers, Digital Red Book allows employees at all level to participate in real-time communication. The tool allows for the corporate office to communicate goals and best practices instantly to every manager on the front line. Managers have the ability to track the progress of everyday tasks, monitor key performance metrics, and document shift and inventory issues while providing immediate communication between shifts, across multiple locations.
“Our goal was to design the Digital Red Book app with a very simple, easy-to-use interface that is similar to many consumer apps, with key patterns and visual cues so the restaurant manager will intuitively know how to use it,” says Anthony Lye, chief product officer at Red Book Connect. “Restaurateurs need better tools and technology solutions for them be more streamlined and efficient and that’s what we’re providing with Digital Red Book.”
Digital Red Book features include a centralized command center, a compliance and data retention abilities, and an optional iPad that is ruggedized for restaurant use.
James Newell, vice president of operations at Los Angeles–based Fatburger, oversees operations for Fatburger’s more than 150 corporate and franchise-owned stores. When Newell learned there would be a digital version available, he says he jumped at the opportunity to be an early customer.
Managers who had previously used the print version found the functionality of the Digital Red Book to be familiar and quickly recognizable. “The ability to have a truly customized manager’s log, as well as centralized, online access, is exciting,” Newell says. “They can take notes, see tasks, pull up a contact, take a photo, and contact their staff—all from their phone or tablet. It gives them the freedom to interact with guests and team members and still be on top of everything.”
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