Industry News | July 17, 2007

Red Bull Smoothie Hits Market

Jo To Go Coffee has pumped up its smoothie menu. The specialty coffee drive-thru now offers the Extreme Smoothie, with an energy boost from Red Bull Energy drink.

The new addition to the Jo To Go Coffee drink menu is the brainchild of Area Manager and Lead Corporate Trainer Tom Peterson, who needed a lift to keep up with the demanding schedule of facilitating the opening of Jo To Go Coffee shops during the steamy summer months.

“There’s nothing like an Extreme Smoothie to perk you up and beat the summer heat,” commented Tom. “We’ve had our Extreme Smoothie billboards up since early July and business has been brisk. I’m thrilled that I’ve had the opportunity to share my favorite summer drink with our customers.”

The extreme version of the Jo To Go Smoothie is available in all nine real fruit flavors. The Red Bull infusion compliments the fruity flavor and provides a combination of ingredients

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