Red Mango, one of the fastest growing frozen yogurt chains in America, is expanding its healthy offerings by introducing fresh-squeezed juices in Red Mango stores and Red Mango/ Smoothie Factory Juice Bar co-branded stores across America.
“Juicing is one of the easiest ways to provide your body with the daily nutrition it needs and now accounts for $5 billion in annual sales,” says Dan Kim, founder of Red Mango. “But today’s consumers have only limited options for fresh juices either at a health store or at a juicing boutique. For several years we have been looking at introducing fresh-squeezed juices into our stores, but we wanted to make sure they met our standards for quality and taste that Red Mango fans have come to expect.”
Kim’s passion for juicing began in the early stages of Red Mango as consumer interest in nutritional products and healthy lifestyles began to increase. Ultimately, he knew he wanted the brand to offer consumers both the healthiest frozen yogurt options as well as juices squeezed from fresh fruits and vegetables right in front of them.
Kim says that now is the perfect time to introduce the fresh-squeezed juices menu to Red Mango locations across the nation. A recent study conducted by Global Industry Analytics Inc. showed the Juice and Smoothie Bar industry is one of the fastest growing segments. The study also shows that as the demand for healthy drinks grows, the demand for sugary beverages declines.
“Freshly prepared juices, both green and citrus, are gaining in popularity among the most health conscious consumers as well as consumers looking for a change,” says Jim Notarnicola, chief marketing officer for Red Mango and Smoothie Factory. “We are bringing highly nutritious and great tasting recipes, uniquely prepared on demand and ice filtered, to Red Mango and Red Mango Café with Smoothie Factory Juice Bar locations throughout the country.”
The fresh-squeezed juices menu at Red Mango will include flavors like the Sweet Green Zing and the Cool Pineapple Zen as well as Simply Juice options and Power Ups all listed with calorie counts for consumers. All juices are squeezed-to-order in front of the customers. Prices range from $2.95 to $5.95.
